Our Drive

“A painter is a man who paints what he sells. An artist, on the other hand, is a man who sells what he paints,” Picasso categorically expressed. The first works of the famous painter were not sold for exorbitant fortunes, but in 2023 one of his paintings was auctioned for 140 million dollars. This does not mean that Picasso's work had no value before, but that time gave us the opportunity to get to know him.

In that sense, it seems that culture and the arts have taught us that the value of a work only lies in how much it costs, in how much it can be sold, but we think that artistic value goes beyond those parameters. Because Artistic creation has taught us to see the world differently, to find meaning in our emotions, but it has also directed us towards an encounter with ourselves. “What is beautiful is difficult,” said Socrates, but Lezama Lima responds millennia later: “Only what is difficult is stimulating.

Only the resistance that challenges us is capable of raising, arousing and maintaining our power of knowledge.” Thus, art is presented to us as a journey, as a journey or a feat of difficult adventures, but in the end, it is a discovery of our own emotions, virtues and defects Many artists create by analogy, others do so metaphorically through a recreation of the real world and the world of ideas. We seek to ensure that these ideas reach the culture, that these visions permeate our lives. In such a way that our territory is not exempt from such imagination. We are children of the desert, proud and imposing like a lion; heirs of aridity, strong and ancient: dragon territory.

As we know, different cultures are home to the Tijuana-San Diego border. We are a multicultural region. This mosaic of cultures has created a particular way of seeing the world, of living on this specific border of the country, where people from both sides constantly relate through crossings, migration, commerce and its gastronomy. Therefore, art is not exempt from the multiculturalism that exists on the border. Artists create from a vision of the world uprooted from their places of origin and recreate reality with a new vision. We seek to offer these proposals to the rest of the world.

It is said that the artist must live for his work. At LYDRA we agree; However, we also believe in the ability of our artists to make a living from their work. That's why we want to get artists to dedicate themselves to creation while we take care of finding the right audience for them. Our drive is to uplift the Art between SoCal and Baja California, and to establish a new home without borders in the international community to represent their art in other places around the world.